Also check out Max’s books in English here.
Max McKeown is often described as Europe’s answer to Tom Peters, and for very good reason! As a compelling communicator, Max is able to show how to survive and even thrive in the recession through combining cutting edge strategy and management science with pragmatic wisdom, wit and pop culture.
Max’s expertise spans customer experience, innovation and competitive advantage. Having been a strategic advisor for some of most admired companies in the world, elected to the Customer Service Hall of Fame and hailed as a ‘Star of Human Resources’ by Personnel Today, it isn’t surprising that Max McKeown is one of the most in-demand business speakers today.
Max McKeown is the author of several business books. Unshrink exposes the myths that prevent people from doing their best work, providing a fresh set of principles to engage their interest and ability. The Truth About Innovation was followed by a new routemap for our times: Keep Calm, Keep Going.
Max‘s speaking topics include: