“McDonald’s globally overall is struggling and didn’t have the money or intellectual resources to focus on China,” said Shaun Rein, managing director at China Market Research Group tells Reuters.
News of McDonald’s reorganizing operations in China, Hong Kong and South Korea have been swirling around since March of last year. Most recently, McDonald’s Corp has agreed to sell the bulk of its China and Hong Kong business to CITIC Ltd and Carlyle Group LP. What does this mean for the U.S. fast food chain and the local scene? Check out Shaun‘s views on the matter here:
Shaun Rein is the Founder and Managing Director of the China Market Research Group (CMR), the world’s leading strategic market intelligence firm focused on China. He works with Fortune 500 and leading Chinese companies, private equity firms, SMEs, and hedge funds.
Shaun is also a prolific writer. He is the author of the international best-sellers “The End of Cheap China” ( one of the top 10 business books for 2012 by Publishers Weekly) and the “End of Copycat China”. Shaun is also often published in the Wall Street Journal, Fortune, The Financial Times and The New York Times.
Additionally, he frequently appears on MSNBC, CNBC, Bloomberg, BBC, and CNN. Shaun Rein formerly taught executive education classes for the London Business School and is currently focusing on speaking engagements all over the world.
Shaun Rein has delivered keynotes in South Africa, Australia, the United States, France, Canada, Thailand, Singapore, Vietnam, Japan, South Korea, Hong Kong and China for clients like Estée Lauder, Adidas, P&G, Morgan Stanley, HSBC, JP Morgan, Credit Suisse, KPMG, Macquarie Bank, Mizuho Bank, Nomura Securities, Hard Rock International, TFWA, Baird Private Equity, AT Kearney, Deloitte, Jefferies, Global Sources, Citywire, Radius Travel, Abacus, Crain Communications, HKDC, CeBIT, Barry Callebaut and Nestle.
Shaun graduated from Harvard University with a master’s degree focused on China economy and a BA Honours from McGill University. He sits on the St. Paul’s School Asia Council.