Stitching together disparate technologies and processes in order to map the customer journey is one of the biggest and most complex challenges that CMOs are facing today.
What are some of your day-to-day challenges in meeting customer needs in this ever-evolving marketing environment? Do you face any challenges in meeting customer needs? Get all your queries solved…
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Anders is a Swedish-Australian reformed lawyer and the founder and creative director of the Sydney and Stockholm based research company — Thinque.
His unique global perspectives have been helping leaders, teams, and business owners in the USA, Europe, Asia and Australia make sense of and harness disruptive trends in innovations, generations and communications. His misfit insights have recently been manifested in his book Thinque Funky: Upgrade Your Thinking and amplified by endorsements via AFR Boss Magazine, Wired (UK), and Monocle.
He has advised and spoken to senior leaders and teams across 4 continents, and executed successful organisational change programs across cultural and linguistic barriers. He works with organisations like Cisco, IBM, Lilly, Randstad, SAP and AXA.
Rob Lilwall is a British-born, Hong Kong-based TV adventurer, writer and motivational speaker. His two most epic expeditions, the three-year, 50,000-kilometer Cycling Home From Siberia expedition, and the six-month, 5,000-kilometer Walking Home From Mongolia expedition were commissioned as television series for National Geographic. Such expeditions have seen him travel, unsupported, on foot and on bicycle, through some of the harshest places on earth, from the frozen wasteland of the Gobi Desert and the thick jungles of Papua New Guinea, to the hidden valleys of inland China and the war-torn passes of Afghanistan. He is the author of two books. He believes it is good to treat the whole of life, no matter what we are doing, as an adventure. He is also the joint Hong Kong national director of the children’s charity, Viva.
When speaking to corporate and business audiences, Rob relates the ever-growing challenges of the 21st century workplace to his own, at times hilarious, at times deadly serious, trials and tribulations in the wild lands of the world. He contends that with the right attitudes we can achieve more than we ever thought possible. Rob’s presentations are ideal for conferences where, alongside technical topics geared for the business, there is also a need for a captivating motivational message.