Asia accounts for 60% of the world’s population and 1/3 of the global GDP. Being in Asia is becoming more a strategic must for a medium to large size company. Prof. Anil Gupta offers insights on how companies build brands in a vast and diverse Asia in this TV interview with Bloomberg TV’s Betty Liu.
Dr. Anil Gupta is widely regarded as one of the world’s leading experts on strategy and globalisation. He is currently the Professor of Strategy and Organization as well as Research Director at the Center for International Business Education & Research at The University of Maryland. He also serves as chief advisor to The China India Institute, a Washington DC-based research and consulting organization.
Dr. Gupta outlines how companies can leverage the market and the resource opportunities presented by the China and India phenomenon to achieve global dominance within their particular industries. He also talks about the key questions that business leaders must address in order to develop winning strategies to go global and to transform global presence into global advantage. He offers conceptual frameworks that business leaders can use to answer these questions.
Anil Gupta’s candid presentations on the global perspective and the realities of China and India are highly captivating, insightful and thought-provoking.