Anil Gupta and Haiyan Wang have just published their new book: “The Silk Road Rediscovered: How Indian and Chinese Companies Are Becoming Globally Stronger by Winning in Each Others Markets” It is a roadmap for understanding the business challenges and opportunities in China.
By 2025, China and India will be two of the world’s four largest economies. By then, economic ties between them should also rank among the ten most important bilateral ties worldwide. Their leaders are well aware of these emerging realities. In May 2013, just two months after taking charge, Premier Li Keqiang left for India on his first official trip outside China, a clear signal of China’s foreign policy priorities.
The Silk Road Rediscovered is the first book ever to analyze the growing corporate linkages between India and China. Did you know that:
- India’s Mahindra is the fifth largest tractor manufacturer in China?
- Tata Motors’ Jaguar Land Rover unit is the fastest growing luxury auto seller in China?
- India’s NIIT is the most influential IT training brand in China?
- China’s Huawei has its second largest R&D center in Bangalore and employs over 5000 people in India?
- Shanghai Electric earns its largest revenues outside China from India?
As these developments illustrate, pioneering Indian and Chinese companies are rediscovering the fabled Silk Road which joined their nations in ancient times. Winning in each other’s markets is also making them stronger and whetting their appetite for further global expansion.
This book examines how Indian companies such as Tata Consultancy Services, Mahindra Tractors, NIIT, Tata Motors/Jaguar Land Rover and Sundaram Fasteners have figured out how to win in China. Their experiences may inspire and offer lessons to other Indian companies. The book also examines how Chinese pioneers such as Lenovo, Huawei, TBEA, Haier and Xinxing have made a strong commitment to India and are beginning to realize the fruits of this commitment. The key lessons that emerge from these analyses are: the odds of success go up dramatically when executives adopt a global rather than local-for-local perspective and are skillful at learning on the ground.
Haiyan Wang is managing partner of the China India Institute, a Washington DC based research consultancy with a focus on creating winning global strategies that leverage the transformational rise of China and India. She has also been an Adjunct Professor of Strategy at INSEAD.
Haiyan has been listed by Thinkers 50 in “On the Guru Radar” and short listed for the “2011 Global Village Award.” She has also been included in the list of “New Guru” by The Economic Times.
Dr. Anil Gupta is widely regarded as one of the world’s leading experts on strategy and globalisation. He is currently the Professor of Strategy and Organization as well as Research Director at the Center for International Business Education & Research at The University of Maryland. He also serves as chief advisor to The China India Institute, a Washington DC-based research and consulting organization.
Dr. Gupta outlines how companies can leverage the market and the resource opportunities presented by the China and India phenomenon to achieve global dominance within their particular industries. He also talks about the key questions that business leaders must address in order to develop winning strategies to go global and to transform global presence into global advantage. He offers conceptual frameworks that business leaders can use to answer these questions.