Chinese smartphone maker Xiaomi has recently entered the India market. Anil Gupta and Haiyan Wang explain in their recent Harvard Business Review article why India is crucial to Xiaomi’s success in the future.
India has already become Xiaomi’s second largest source of revenues, after China, just a little more than a year after the company entered that competitive market.
During a visit to India in late April 2015, Xiaomi’s CEO Lei Jun launched the India-designed Mi 4i smartphone — the first time Xiaomi has debuted a new product outside China. He wooed the Tata Group’s Ratan Tata to become an investor in the parent company. Lei Jun also said that Xiaomi intends to become more Indian by setting up a R&D center, a manufacturing facility, and a data center there, and by investing in local companies.
India will, most likely, play four roles in Xiaomi’s global game plan.
Read the full article here…
Dr. Anil Gupta
Anil K. Gupta is widely recognized as one of the world’s leading experts on strategy and globalization. He is a regular columnist for BusinessWeek and co-author of “Getting China and India Right: Strategies for Leveraging the World’s Fastest-Growing Economies for Global Advantage.” Dr. Gupta has advised a wide range of multinational enterprises, including IBM, ABB, Black & Decker, Lockheed Martin, Marriott, Monsanto and National Semiconductor.
Dr. Gupta outlines how companies can leverage the market and the resource opportunities presented by the China and India phenomenon to achieve global dominance within their particular industries. He also talks about the key questions that business leaders must address in order to develop winning strategies to go global and to transform global presence into global advantage. He offers conceptual frameworks that business leaders can use to answer these questions.
Haiyan Wang is Managing Partner of the China India Institute, a Washington DC based research consultancy with a focus on creating winning global strategies that leverage the transformational rise of China and India. She has also been an Adjunct Professor of Strategy at INSEAD.
Haiyan has been listed by Thinkers 50 in “On the Guru Radar” and short listed for the “2011 Global Village Award.” She has also been included in the list of “New Guru” by The Economic Times.
Ms. Wang co-writes a regular column for Bloomberg BusinessWeek and blogs for Harvard Business Review. She is the co-author of two highly acclaimed books: Getting China and India Right (which received the 2009 Axiom Book Awards’ Silver Prize as one of the world’s two best books on globalization/international business) and The Quest for Global Dominance (2nd Edition). Her co-authored new book The Silk Road Rediscovered: How Indian and Chinese Companies Are Becoming Globally Stronger by Winning in Each Other’s Markets will be published by Wiley in April of 2014.