Anil K Gupta, one of the world’s leading experts on strategy and globalisation, discusses how getting your strategy right for doing business in China and India is vital to ensuring your firms very future. The interview took place in March 2009 in the Smith Business Close-Up edition. Professor Gupta will be in Asia in April – June, available for speaking engagements.
Dr. Anil K Gupta outlines how companies can leverage the market and the resource opportunities presented by the China and India phenomenon to achieve global dominance within their particular industries. He also talks about the key questions that business leaders must address in order to develop winning strategies to go global and to transform global presence into global advantage.
Dr. Anil Gupta’s book “Getting China and India Right” is the first strategic guide for multi-national corporations (MNCs) which are interested in expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and how they focus their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprises:
* Both are the fastest growing economies in the world. In recent years, China and India have accounted for over 25% of the growth in the world GDP
* Both are two of the world’s lowest cost platforms for both blue and white collar work
* Both are becoming hot beds of innovation to boost a company’s innovation capabilities
* Both are springboards for the emergence of new ambitious and highly capable global competitors (for instance, Tata Motors and Infosys Technologies in India, and BYD Auto and Huawei Technologies in China)