Ashley Dudarenok Interview by BBC World News about China Being the World’s Largest Market for Live Streaming Sales

Ashley Dudarenok

Ashley Dudarenok , China marketing expert, was interviewed by BBC World News on how China becomes the world’s largest market for live streaming sales.

In 2019, livestreaming sales in China reached an US$ 61 billion, according to iiMedia. A number now expected to more than double to $129 billion in 2020.

Once concentrated mainly on Taobao Live and livestreaming-specific platforms like Yizhibo, livestreaming is promoted by other top tech platforms like Pinduoduo,, WeChat, Douyin, RED and Bilibili.

Alibaba’s Taobao Live is still the undisputed leader of ecommerce livestreams. In February 2020, the number of merchants on the Taobao livestreaming increased by 719%.

Who’s going live in 2020?
– bloggers and KOLs (to entertain, educate and sell)
– sales people and sales reps (to sell their products)
– farmers (to sell their fresh product directly to consumers)
– large company founders (to assist industry recovery, and sell)
– government officials (to give spotlight to local products, investments, ect)
– B2B sales teams during offline expos/ events (to educate the industry, connect with customers)
– tourism industry staff (to run virtual excursions, sell souvenirs)
– education industry (to teach free and paid programs), etc

Ashley Galina Dudarenok

Ashley Galina Dudarenok is a China marketing expert with twelve years of professional experience in the region, and she is fluent in Mandarin, Russian, German and English.

Ashley is the founder of several startups. In 2011, she established Alarice International (, a social media agency that offers creative marketing solutions for China. In 2016, she and her team launched ChoZan (, a resources and training platform for China-focused marketers. In the past 7 years, Ashley has worked with more than 300 brands and organisations from more than 50 countries, helping them effectively enter China and transform digitally.

Since 2017, Ashley runs a China focused YouTube channel Ashley Talks along with a dedicated blog at, that are now the world’s #1 China marketing vlog. She hosts the AshleyTalks Podcast, where she interviews top thought leaders from across Asia about entrepreneurship, marketing, women in business, China, tech and more.

Ashley’s bestseller “Unlocking the World’s Largest E-Market: A Guide to Selling on Chinese Social Media” is available on Amazon and she is a regular contributor on digital marketing in China to The Next Web, China Daily, Econsultancy, Jing Daily and Jumpstart. She is a member of Alibaba’s Global Influencer Entourage and works directly with a Tencent core founder to conquer Western social media.

On top of all of these, she is also regularly interviewed about China digital by Forbes, CNBC, Huffington Post, SCMP, Technode, Asia Times, Hong Kong Economic Times, Ming Pao, Wen Wei Po, The Asian Entrepreneur, HK01, Macau Business Daily, Branding in Asia, etc. She is also the host of a 1-min business show on OneTV in Hong Kong.

Ashley‘s speaking topics are:

Modern Chinese Consumers (sample topics below)

  • Modern Chinese consumers: what do they want and how to sell it to them
  • The other China: How tier 2 and Tier 3 consumers are driving retail and China’s economy, and why shall you care
  • Playing tourists: modern Chinese tourists and how to capture their attention

Chinese Social Media & Marketing (sample topics below)

  • The mesmerising world of WeChat and Weibo: how shall brands leverage China’s largest platforms
  • Friend or Foe: how to effectively work with Chinese key opinion leaders (KOLs)
  • Winning in China: how to run social media campaigns that work
  • Keep looking: China’s emerging social media platforms and how to win on them

China’s New Retail and Technology Development (sample topics below)

  • The Future is now: how Alibaba’s new retail and Tencent’s unbounded retail will change the world
  • How and why is China shaping the future of global retail
  • Turning tables: a look into the booming technology sector in China – blockchain technology, A.I. and Virtual Reality (VR) and new retail tech

More Popular Presentation Topics:

  • Modern Chinese Consumers: What Do They Want and How to Sell It to Them
  • WeChat: A 360 Understanding of China’s Most Powerful Social Media
  • WeChat: How to Get Your First 10,000 Followers
  • Going Viral in China: The Secret to Managing Chinese KOLs
  • How and why is China shaping the future of global retail
  • China’s transformation to a cashless society
  • Playing tourists: modern Chinese tourists and how to capture their attention

Contact us if you would like to have Ashley Galina Dudarenok speak at your next event.

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