Today China has over 300 million middle class consumers – but that number is expected to grow to more than 800 million by 2025. These changes will put unprecedented pressure on our Earth’s limited natural resources. In the thought-provoking presentation below for the Institute on the Environment, University of Minnesota, Peggy Liu explores efforts she’s leading to re-imagine prosperity and reshape consumerism in China by building a new “China Dream” that preserves resources such as energy, food, land and water for future generations. She also discusses how myth-creation, mass media and collaboration will be keys to transforming lifestyles in China, and around the world.
About Peggy Liu
Peggy Liu, Chairperson of JUCCCE, is internationally recognized for her expertise on China’s sustainability landscape and for fostering international collaboration with China. JUCCCE is a non-profit organization dedicated to accelerating the greening of China, because a green China is the key to a healthy world. JUCCCE is a leader in creating systemic change in sustainable cities, sustainable consumerism and smart grid, and most noted for its multi-sector convening power. Peggy has a passion for making the world a better place.