Fredrik Haren, Asia-based best speaker on innovation and creativity, talks about global companies and creativity at the launch of his new book “One World. One Company” in Cannes International Festival of Creativity 2012. Fredrik discusses the new breed of global company, the concept of a global brand and ‘The Global Divide’ – the gap between thriving and struggling companies.
Fredrik Haren is an entrepreneur, publisher and author. He is the founder of a creativity company called interesting.org, and has been invited to speak on creativity in over 1000 sessions to people in more than 30 countries. He was awarded “Speaker of the Year” in Sweden 2007, and was selected as one of “Sweden’s 100 most inspiring persons” by the magazine “Leva” in 2008. In 2009 he was selected one of “Sweden’s most sought after business speakers”. Fredrik has written a total of 7 books, including best seller “The Idea Book, and also “The Developing World” published in 2010.