Helen Wang shares her insights on the Asian Consumer Boom in her recent Forbes article. Helen thinks that there are 3 trends we should pay attention to. The first trend is that Asian consumers are significantly younger than their Western counterparts.
In China, those born after 1980 are hailed as “China’s baby boomers.” While Western baby boomers are entering retirement age, China’s baby boomers are becoming mainstream consumers. Contrary to the conventional view, these Chinese baby boomers will represent more than 50 percent of China’s population in 2015, according to Morgan Stanley.
Read here for the other 2 trends…
Helen H. Wang is an award-winning author, consultant, and expert on China’s middle class.
Originally from China, Wang has lived in the U. S. for over twenty years. After finishing her master’s degree at Stanford University, she joined at a prestigious think tank, Institute for the Future, in Menlo Park, California, and consulted for Fortune 500 companies including Apple Computer, Oracle, and Bank of America.
Wang’s new book, The Chinese Dream: The Rise of the World’s Largest Middle Class and What It Means to You, has won the 2012 Eric Hoffer Book Award and First Horizon Award. Wang has appeared on BBC World Television News, CNNMoney, been quoted by the Wall Street Journal, The Christian Science Monitor, and featured in San Jose Mercury News, China Daily, and other major media.