Helen Wang, author of the award-winning book “The Chinese Dream: The Rise of the World’s Largest Middle Class and What It Means to You”, spoke at the TFWA China Conference on the China’s Middle Class and their huge impact on the duty free and travel retail business worldwide. She received great feedback from the audience for her insights.
Helen’s talk, entitled “China’s middle class: the next wave” ventured into the topics of consumer behaviors, adaptation to new trends, spending power and what there all mean for businesses.
Helen Wang is an award-winning author, consultant, and expert on China’s middle class.
Originally from China, Wang has lived in the U. S. for over twenty years. After finishing her master’s degree at Stanford University, she joined at a prestigious think tank, Institute for the Future, in Menlo Park, California, and consulted for Fortune 500 companies including Apple Computer, Oracle, and Bank of America.
Wang then became an entrepreneur in Silicon Valley Internet start-ups. In 2004, she returned to Stanford University as a Reuters Fellow, developing technology solutions for underserved communities. She founded a social venture, e-Mobilizer, to help woman micro-entrepreneurs in developing countries using mobile phone to access online markets. E-Mobilizer was nominated twice for the San Jose Tech Museum Award.
Wang’s new book “The Chinese Dream: The Rise of the World’s Largest Middle Class and What It Means to You” has won the 2012 Eric Hoffer Book Award and First Horizon Award. Wang has appeared on BBC World Television News, CNNMoney, been quoted by the Wall Street Journal, The Christian Science Monitor, and featured in San Jose Mercury News, China Daily, and other major media.
A Forbes contributing columnist and sought-after speaker, Wang now divides her time between consulting for companies doing business in China and helping non-profit organizations make a difference.
Helen Wang lives in Silicon Valley with her husband, her dog Frodo, and her parakeets Star and Jade. In her spare time, she enjoys yoga, dance, gardening, and travel.
Helen‘s speaking topics include:
- What does the rapidly growing Chinese middle class mean for your business?
- How to turn a perceived threat into opportunity: 5 truths about a rising Chinese middle class that Westerners should know
- Why some companies succeeded while others failed and how to avoid their mistakes.
- How to rebrand and reposition your products and services for Chinese consumers
- Myths of China as a superpower and global manufacturing power
- Twenty years after Tiananmen Square: will a growing Chinese middle class push for democracy?
- Why your children should start learning Chinese