Matthew Brennan Publishes New Book – Attention Factory: The Story of TikTok and China’s ByteDance

Matthew Brennan

Matthew Brennan has just released a new book in October– “Attention Factior: The Story of TikTok and China’s ByteDance” and it is already rising up the Amazon bestseller’s list!

How did TikTok rise so fast?
Who’s really behind China’s first truly global internet giant?

In 2012, ByteDance was just a handful of geeks working out of a scrappy four-bedroom Beijing apartment.

Today, it’s the world’s fastest-growing tech behemoth worth over $100 billion.

Written by China internet specialist and internationally recognized speaker Matthew Brennan and edited by TechCrunch journalist Rita Liao.

Attention Factory is packed with over 300 pages of original analysis and exclusive reporting that you cannot find elsewhere.

The rise and fall of Vine and Musical.ly
The company’s iconic founder, Zhang Yiming
The original China version of TikTok—Douyin
ByteDance’s first flagship app, Toutiao
The power of short video memes
And so much more…

Discover how recommendation engines, content operations, and good old China-style growth hacking hold the key to this company’s success.

A creative blend of storytelling and analysis, Attention Factory is perfect for business professionals, technology firm investors, and anyone passionate about how the internet is impacting our lives.

Matthew Brennan

Matthew Brennan 马修 is a well-known speaker and writer about WeChat. His opinions regarding WeChat and the China digital ecosystem are regularly featured in global media (The Economist, BBC, The Financial Times, Forbes, TechinAsia, Campaign Asia, eMarketer). His company China Channel organizes China’s largest WeChat marketing conference series for international companies. He works primarily with international businesses to help form and implement their WeChat platform strategy. Co-host of the China Tech Talk podcast produced together with Technode, China’s largest English language tech media. Matthew holds 13+ years on the ground entrepreneurial experience in China.

Matthew‘s speaking topics include:

  • WeChat: Overview of all the key stats and data about China’s dominant social platform WeChat. Matthew covers WeChat’s impact on Chinese society, WeChat Pay as a fin-tech disruptor and WeChat’s place at the center of China’s mobile centric digital ecosystem. How parent company Tencent differs from Facebook and really breaking down exactly how and why WeChat dominates Chinese people’s digital lives.
  • WeChat Marketing: How to set up and sell on WeChat using Official accounts. The business use cases scenarios for WeChat are immense: lead generation, branding, customer service and Social CRM. Presentations can be tailored to specific industries e.g. retail, luxury, and education.
  • China Bike Sharing: Bike sharing has taken over China in 2017. Mobile payment empowered dock less bike sharing is a uniquely Chinese innovation. Matthew covers history of the industry, the impact on society, major players in the market, Chinese government regulation, business models and monetization channels.

Contact us to engage Matthew Brennan for your next event.