Matthew Brennan , author of Attention Factory: The Story of TikTok and China’s ByteDance, discussed the secret sauce of Bytedance, why is Bytedance algorithm superior to other social media platforms, and if Bytedance will be bigger than Facebook in the coming years.
Watch the interview below:
Matthew Brennan 马修 is a well-known speaker and writer about WeChat. His opinions regarding WeChat and the China digital ecosystem are regularly featured in global media (The Economist, BBC, The Financial Times, Forbes, TechinAsia, Campaign Asia, eMarketer). His company China Channel organizes China’s largest WeChat marketing conference series for international companies. He works primarily with international businesses to help form and implement their WeChat platform strategy.
Matthew delivers a combination of inspiration and insight into the new wave of Chinese digital innovation. He has delivered presentations for companies including Google, Tencent, DHL, NBC Universal, Boston Consulting Group, LinkedIn, Schneider Electric and L’Oréal Group as well as for a large number of industry association conferences.
He is also co-host of the China Tech Talk podcast produced together with China’s largest English language tech media, Technode & TechCrunch China. The podcast unpacks Chinese tech innovation and features guests from companies such as Tencent, JD, Xiaomi, Wall Street Journal, The Information and Mobike. His company China Channel organizes China’s largest WeChat marketing conference series for international companies.Matthew holds 13+ years on the ground entrepreneurial experience in China.
Matthew‘s speaking topics include:
- WeChat: Overview of all the key stats and data about China’s dominant social platform WeChat. Matthew covers WeChat’s impact on Chinese society, WeChat Pay as a fin-tech disruptor and WeChat’s place at the center of China’s mobile centric digital ecosystem. How parent company Tencent differs from Facebook and really breaking down exactly how and why WeChat dominates Chinese people’s digital lives.
- WeChat Marketing: How to set up and sell on WeChat using Official accounts. The business use cases scenarios for WeChat are immense: lead generation, branding, customer service and Social CRM. Presentations can be tailored to specific industries e.g. retail, luxury, and education.
- China Bike Sharing: Bike sharing has taken over China in 2017. Mobile payment empowered dock less bike sharing is a uniquely Chinese innovation. Matthew covers history of the industry, the impact on society, major players in the market, Chinese government regulation, business models and monetization channels.