Don’t kill your audience! Your audience is more important than your topic. Morry Morgan, author of ‘Selling Big to China’, tells a story of a government official who completely forgot about his audience.
Australian born Morry Morgan moved to Shanghai in 2001, and has been running his training business in China ever since. He is the co-founder of award winning training firm, ‘ClarkMorgan Ltd’, which is now in its 12th year and has trained thousands of Global 1000 and Chinese multinational firms.
He is also closely connected to other aspects of the HR function, through the publication of NetworkHR magazine, China’s longest running bilingual human resources magazine. Since 2005, Morry’s print and online issues have been read by over 6,500 HR professionals quarterly. Morry is also the author of ‘Selling Big to China – Negotiating Principles for the World’s Largest Market’, published by Wiley in 2010.