“Success in the ‘American Dream,’ ” notes Peggy Liu, the founder of the Joint U.S.-China Collaboration on Clean Energy, or Juccce, “used to just mean a house, a family of four, and two cars, but now it’s escalated to conspicuous consumption as epitomized by Kim Kardashian. China simply cannot follow that path — or the planet will be stripped bare of natural resources to make all that the Chinese consumers want to consume.”
Liu, an M.I.T. graduate and former McKinsey consultant, argues that Chinese today are yearning to create a new national identity, one that merges traditional Chinese values, like balance, respect and flow, with its modern urban reality. She believes that the creation of a sustainable “Chinese Dream” that breaks the historic link between income growth and rising resource consumption could be a part of that new identity, one that could resonate around the world.
So Juccce has been working with Chinese mayors and social networks, sustainability experts and Western advertising agencies to catalyze sustainable habits in the emergent consuming class by redefining personal prosperity — which so many more Chinese are gaining access to for the first time — as “more access to better products and services, not necessarily by owning them, but also by sharing — so everyone gets a piece of a better pie.”
Peggy Liu, Founder of JUCCCE shares her insights on the Chinese Dream and the importance of sustainable development at New York Times. Full article here: http://www.nytimes.com/2012/10/03/opinion/friedman-china-needs-its-own-dream.html
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