Peggy Liu talked about the importance of story telling at the World Public Relations Forum. Talk to people’s heart, not to people’s heads is the most important to get buy-in from people…
Peggy Liu, Chairperson of JUCCCE, is internationally recognized for her expertise on China’s sustainability landscape and for fostering international collaboration with China. JUCCCE is a non-profit organization dedicated to accelerating the greening of China, because a green China is the key to a healthy world. JUCCCE is a leader in creating systemic change in sustainable cities, sustainable consumerism and smart grid, and most noted for its multi-sector convening power. Peggy has a passion for making the world a better place.
As one of the leading green thinkers in China, Peggy was honored as the Hillary Step for Climate Change Solutions in 2012, a Time MagazineHero of the Environment in 2008, the Hillary Laureate of 2010 for climate change leadership, a Forbes “Women to Watch in Asia” in 2010, a Huffington Post “Greatest Person of the Day” in 2011, one of China’s top 50 innovative business leaders by China Business News Weekly in 2012.