Erez Morag

Former Nike Game Changer Dr. Erez Morag is the CEO and Founder of Acceler8 Performance Ltd, focusing on high-speed decision-making. Dr. Morag speaks widely around the world, inspiring business leaders, engineers, entrepreneurs, and students to use sport science principles to enhance their businesses. His keynote speaking engagements have included the High tech sector (Intel, Oracle, HP, Applied Materials, SAP, Texas Instruments, Checkpoint, etc.); Biotech sector (Abbvie Pharmaceutical, Covidien); Banking sector (Societe Generale Group, ANZ Bank); Telecom sector (Cellbrite, Partner Communications); Education sector (Harvard Business School, Willamette University), Advertising sector (McCann Erickson), and the Sport Sector (The National Football League, Australian Sport Tech Network).

While at Nike’s headquarters in Oregon (1998-2011), Erez contributed to four unprecedented start-ups within the company. He was recruited initially to lead innovation research in the multi-billion dollar global football and women’s fitness industries. After a successful run with product innovations, he founded programs that linked product and business innovation. For example, Nike Football+, offered a complete consumer-centric performance solution that merged the physical and digital worlds and created football communities in over 25 countries worldwide. Not only do customers got great shoes, they were also invited to join an insider club of expertise. With the tag line, “buy world-class boots, access world-class pros”, Nike Football+ have reached hundreds of thousands of players around the globe.

Later, Dr. Morag founded Athlete Performance Insight, a program that harnesses the skills of superstar athletes to develop high quality product innovation. Top athletes are invited to the Nike Sport Research Lab in order to study their techniques and develop products that will enhance the players’ performances. In this role Erez worked with dozens of elite athletes including footballers Ronaldo, Ronaldinho, Rooney, Oliver Bierhoff, and Mia Hamm; basketball all-stars Russell Westbrook, Manu Ginobili and Rajon Rondo; NFL greats Larry Fitzgerald, Troy Polamalu, and Greg Jennings; Olympic gold medalists Liu Xiang, Allison Felix and Sanya Richards; and tennis legends Rafael Nadal and Roger Federer.

Dr. Morag conducted his postdoctoral research at Rush Medical Center, Chicago. While in Chicago, he also pioneered a workshop for Chicago public school teachers on using sports to teach science and math. He earned his doctoral degree from Pennsylvania State University in Exercise and Sports Science. He holds a Master of Science degree from the University of Illinois and a Bachelor of Education degree as well as teaching and coaching certificates from Wingate Institute. He has received prestigious awards for his scientific work, teaching, and innovation. In addition, he was awarded 20 patents and has filed 5 additional ones.

Not only an accomplished researcher and entrepreneur, Erez is dynamic and personable, inspiring audiences with his passion for sport and business.


The programs offered by Dr. Morag can be delivered as a keynote or a half-day interactive workshop. What makes these programs unique is the fact that Dr. Morag and his teams have also personally implemented all the innovation principles described. Hence, concrete examples are shared with the audience.

Elevating Performance Through Innovation and Creativity

There are many similarities between world-class athletes and top business executives. They are competitive, they are willing to work hard to be successful, they are constantly trying to improve their teams, and they always look for a competitive edge. Hence, many of the metaphors used in the boardroom are derived from sports. In this program Erez takes the audience through a journey that describes how principles of sports science can apply to the business world, and help individuals and organizations elevate performance through innovation

In this session Erez shares:

  • Inspiration from the world’s best athletes to reach excellence
  • Sports science principles of guiding peak performance in sports
  • Application of these principles to business initiatives
  • Personal experience from his work at Nike of applying these principles applied to successful business initiatives

Bridging the Gap between Product and Brand Innovation

In today’s market, developing a hot new product is not always enough to excite consumers. In his talk, Erez demonstrates how to combine product innovation with innovative experience in order to drive performance results. This talk was first presented at Harvard Business School (HBS), and led to the publication of a full length HBS case study about Nike Football.

In this session Erez shares:

  • How to combine research, marketing, brand, and consumer insights to a compelling business initiative
  • The process of augmenting a product to give consumers reasons to buy
  • Creating a consumer journey that creates value-add experience
  • Shifting the paradigm from product innovation into innovative solutions


Erez brings a truly remarkable story and one that’s worth hanging on to and leveraging.
~ Harvard Business School
I have heard Dr.Erez Morag “TED like” presentation in an executive conference in Tel Aviv October 2013. The lecture was very dynamic and left me excited and full with new insights on the Importance and the benefits that the execution of innovation processes bring to organizations, and left feeling it is incremental in achieving higher goals. ~ Assaf Binstock, CEO Adkit

“We engaged Dr. Erez Morag as an external speaker for our internal Marketing Excellence Executive meetings in Warsaw and Bangkok, October 2013. Our main objective for these meetings was to motivate our marketing team leaders around the importance of Customer Centricity, gaining insights from that engagement and creating / delivering innovative solutions in achieving Marketing Excellence. Erez’s dedication, flexibility, commitment, and effort to adapt his speech to our audience and organization needs was the key to the success for these marketing sessions. Erez delivered a dynamic speech, full of realistic examples and relevant experiences that linked with the messages we wanted to deliver to our teams. He achieved positive audience engagement, and left our marketers and country leaders motivated and energized with new insights on the benefits that new innovative ways of Marketing bring to organizations. We highly recommend him for your meeting as an expert on customer centric innovation and marketing excellence.”
~ Craig Skelton, Abbvie

Your presentations provided a rare insight into the way global sports brands approach innovation, product development and marketing. Your themes and content had something for everyone – from the sports tech start-ups to sports product distributors and national sporting organisations. In short, we were engrossed by your stories working with global sports stars, stimulated by the science of sport innovation and inspired by the commercial success of the Nike start-ups you have been involved in creating.
~ Craig HIll, Australian Sports Technologies Network

Erez has a unique capability to feel the crowd, move on stage, and keep everyone waiting to hear what he says next.
~ Globus International


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