Fraser Doherty, now 23, set up SuperJam at 14, using his Gran’s jam recipes. After selling his produce at farmers’ markets and to delicatessens, he developed a method of producing jam 100% from fruit.
After setting up production, creating a brand and perfecting his recipes, Fraser became the youngest ever supplier to a major supermarket chain when Waitrose launched the range in March 2007. SuperJam now supplies over 2,000 supermarkets around the world (incl. Tesco, Asda Wal-Mart, Morrisons, Sainsbury’s, Waitrose) in countries including Australia, Russia, Denmark, Finland and Ireland.
SuperJam is exhibited in the National Museum of Scotland as an ‘Iconic Scottish Brand’, alongside Irn Bru, Tunnock’s and Baxters and Fraser was named ‘Global Student Entrepreneur of The Year’, the first ever winner from outside North America, one of over twenty awards that the company has received. Gordon Brown, the UK Prime Minister, commended Fraser over dinner at Downing Street, after hearing about his amazing story.
In August 2010, Fraser launched The SuperJam Cookbook, sharing his jam-making secrets with the world. In April 2011, he launched SuperBusiness; a book about his story and everything he has learned. Both books have since become best sellers, on sale at Waterstones, WHSmith and in supermarkets.
The company invests in running ‘SuperJam Tea Parties’ for elderly people who live alone, in care homes or in sheltered housing. SuperJam has hosted over 125 events across the UK, with live music, dancing and, of course, scones and SuperJam. Up to 600 guests attend each of these events and they are growing in popularity every month.
Fraser has given over 250 speeches (76 in 2010) in 17 countries around the world about my adventures in starting SuperJam. Corporate clients include Kraft Foods, IBM, P&G, Accenture, KPMG, Direct Energy, the NHS. He was featured by Inc Magazine as one of the ’30 under 30′ entrepreneurs in the world. Here is a recent TV interview from ‘Sunrise’, the No. 1 TV show in Australia.
“The Adventures of Jam Boy”
Fraser shares the incredible story of SuperJam’s journey from his Grandmother’s kitchen in Scotland, to shelves of over 2,000 supermarket stores around the world, including the likes of Tesco and Wal-Mart. (Motivational Speech)
Fraser is also available to speak about Entrepreneurship, Small Business, Marketing, Branding, Packaging Design, Food & Drink, FMCG, Generation Y, Young People, Innovation.
“One of the best speakers we’ve ever had. Inspirational, humorous; one of the leading speakers in the UK!”
Liz Cameron, Scottish Chambers of Commerce
“He entertained the audience with a clear and thoughtful talk and handled over 30 minutes of questions with aplomb”
Geoff Riley, Eton College