Geoff Raby

Dr Geoff Raby  芮捷锐博士 is Chairman and CEO of Geoff Raby & Associates, a Beijing-based business advisory firm. In addition to his roles at Geoff Raby & Associates, Dr Raby is Executive Director of Riverstone Advisory, as well as an Independent non-Executive Director on the boards of Fortescue Mining Group, OceanaGold, and SmartTrans. He is also Co-Chair of Corrs Chambers Westgarth’s China Business Group, Senior Advisor to Kreab Gavin Anderson and the President of QIC’s China Business.

Dr Raby has recently been appointed as a Vice Chancellor’s Professorial Fellow at Monash University, a member of the Advance Global Advisory Board, and to the International Education Advisory Council by the Minister of Education, Employment and Workplace Relations.

Dr Raby was the Australian Ambassador to China from February 2007 to August 2011 and Deputy Secretary of the Department of Foreign Affairs and Trade (DFAT) from November 2002 to November 2006. He has held a number of senior positions in DFAT, including First Assistant Secretary, International Organisations and Legal Division (2001-2002), Ambassador and Permanent Representative to the World Trade Organisation, Geneva (1998-2001) and First Assistant Secretary, Trade Negotiations Division (1995-1998). He was Australia’s APEC Ambassador from November 2002 to December 2004.

Between 1993 and 1995, Dr Raby was head of the Trade Policy Issues Division of the OECD, Paris.

In 1991, Dr Raby established in DFAT the Northeast Asia Analytical Unit which subsequently became the East Asia Analytical Unit. He was head of the Unit from 1991 to 1993.

Between 1986 and 1991 he served in Beijing twice as head of the Embassy’s Economic Section. He has also held positions as trade policy adviser to the Minister for Trade (1993) and in the Office of National Assessments (1984 to 1986).

Dr Raby was born in Melbourne, Australia, in September 1953. Before joining the Commonwealth Public Service, he was senior tutor in economics at La Trobe University. He has BEc (Hons), MEc and PhD degrees from La Trobe.

In 2007 Dr Raby was a recipient of the La Trobe University Distinguished Alumni Award and in 2010 he was made a guest Professor of Nankai University, Tianjin PRC. Dr Raby is a Member of the Order of Bernard O’Higgins, Chile, for services to international trade, especially for promoting agricultural trade liberalisation.


  • Doing Business in China
  • Understanding Chinese Business Culture
  • Foreign Company’s China Challenge
  • What does it mean to be China Literate?

Examples of Recent speaking engagements:

Australia’s China Challenge

CEDA 2011 Annual Dinner

During his address at the CEDA 2011 Annual Dinner, Dr. Raby stated that he estimates that China’s overall GDP will quadruple over the next twenty years. This view is based on five drivers of continuing productivity growth; namely rural to urban migration, China’s position on the global production possibility frontier, improved transport infrastructure, investment in education and the internationalisation of the Renminbi.

In view of China’s vast and continued growth, Dr. Raby emphasised that Australia’s greatest challenge over the next two decades is to think big and maintain a long term focus.

What does it mean to be China Literate?

Australian Institute of Company Directors Conference

Dr. Raby’s speech outlined his understanding of what it means to “China literate,” including the importance of first-hand experience in China, the development of networks and relationships, understanding China’s political environment and the physical representation of international businesses in China.

Notably, Dr. Raby expressed that although having the ability to speak Chinese is a very valuable asset, it “is neither a necessary nor a sufficient condition for being “China literate”.”

Key Note Address

Australia China Business Council WA New Year Dinner

Dr. Raby’s address explored the implications of China’s rise on Australia, highlighting that “as China grows, so we grow.”

Exploring this concept, Dr. Raby provided a wide assessment of the Australia-China bilateral relationship, covering economic, political and social issues, as well as Australia-China investment, current political settings and international concerns and implications. Following, Dr. Raby’s remarks focused on China’s infrastructure growth and provincial developments.

Willy Lam 林和立

China Politics & Foreign Policy Expert

Martin Jacques

When China Rules the World