Helen Wang 艾伦

Helen H. Wang is an award-winning author, consultant, and expert on China’s middle class.

Originally from China, Wang has lived in the U. S. for over twenty years. After finishing her master’s degree at Stanford University, she joined at a prestigious think tank, Institute for the Future, in Menlo Park, California, and consulted for Fortune 500 companies including Apple Computer, Oracle, and Bank of America.

The Chinese DreamWang then became an entrepreneur in Silicon Valley Internet start-ups. In 2004, she returned to Stanford University as a Reuters Fellow, developing technology solutions for underserved communities. She founded a social venture, e-Mobilizer, to help woman micro-entrepreneurs in developing countries using mobile phone to access online markets. E-Mobilizer was nominated twice for the San Jose Tech Museum Award.

Wang’s new book The Chinese Dream: The Rise of the World’s Largest Middle Class and What It Means to You has won the 2012 Eric Hoffer Book Award and First Horizon Award. Wang has appeared on BBC World Television News, CNNMoney, been quoted by the Wall Street Journal, The Christian Science Monitor, and featured in San Jose Mercury News, China Daily, and other major media.

A Forbes contributing columnist and sought-after speaker, Wang now divides her time between consulting for companies doing business in China and helping non-profit organizations make a difference.

Wang lives in Silicon Valley with her husband, her dog Frodo, and her parakeets Star and Jade. In her spare time, she enjoys yoga, dance, gardening, and travel.


  • What does the rapidly growing Chinese middle class mean for your business?
  • How to turn a perceived threat into opportunity: 5 truths about a rising Chinese middle  class that Westerners should know
  • Why some companies succeeded while others failed and how to avoid their mistakes.
  • How to rebrand and reposition your products and services for Chinese consumers
  • Myths of China as a superpower and global manufacturing power
  • Twenty years after Tiananmen Square: will a growing Chinese middle class push for  democracy?
  • Why your children should start learning Chinese


Helen Wang’s book represents a powerful contribution to a timely debate about China’s role in the world and how changes wrought by her rising middle class will affect us all.”
~ Lord Wei of Shoreditch, member of House of Lords, United Kingdom

In a mere two decades China has developed the world’s largest middle class. Helen Wang tells that story – and her own – in this wonderfully informative and readable book.
~ Joseph Nye, Distinguished Service Professor, Harvard University, the author of The Future of Power

The growth of China’s middle class rivals the growth of China’s overall economy as a phenomenon with huge implications for the entire world. Whether China will become a more liberal and democratic society, … whether it will develop a spiritual power to match its material influence — these and other questions are Helen Wang’s topic in this fascinating book. It rings true to what I have seen in China and suggests new possibilities.
~ James Fallows, National Correspondent of The Atlantic, the author of Postcards from Tomorrow Square: Reports from China

Helen Wang’s conversations, her reflections and stories, bring to life the hopes and concerns of China’s emerging middle class. An unusual book, very readable and full of insight.
~ John Quelch, Professor at Harvard Business School and former Dean of London Business School

Rob Koepp

Chinese Business Going Global

Peggy Liu 刘佩琪

China Today / Sustainability