Martin Roll

Martin Roll is a world-renowned thought-leader on value creation through brand equity driven by tremendous global experience and insights. He facilitates business leaders and organizations to think bold for future strategies. By focusing on building and managing successful businesses through iconic brands, Martin Roll helps boardrooms to enhance shareholder value and create sustainable competitive advantage.

Martin Roll delivers the combined value of an experienced international business strategist and senior advisor to corporate boards and marketing executives of the world’s largest companies – including many corporations in Asia and family-owned firms. He brings with him more than 25 years of management experience.

He is very experienced in engaging and advising clients at all management levels, from business owners and C-suite leaders to functional staff across multiple industries and cultures.

Martin Roll has served as Senior Advisor to McKinsey & Company.


He is a highly accomplished keynote speaker at global conferences, an experienced conference moderator and executive workshop facilitator. He also teaches MBA, EMBA and Executive Education programs at Nanyang Business School (Singapore), and is a frequent guest lecturer at INSEAD and other leading global business schools. He is also an Associate Fellow at The Institute on Asian Consumer Insight (ACI).

Martin Roll is Advisory Council member at Welspun Group (Mumbai), a Board of Director at ORLO Watches (Copenhagen) and a Senior Advisor to Cocoon Capital (Singapore).

Martin Roll is the author of the global bestseller Asian Brand Strategy, a very compelling book of frameworks for Asian branding and the winning formula for any boardroom. Asian Brand Strategy was named “Best Global Business Book” by Strategy+Business magazine. Asian Brand Strategy was published in a revised and updated version in 2015.

He is a business columnist with INSEAD Knowledge, a prolific management writer, and a regular commentator in global media.  Martin Roll holds an MBA from INSEAD.


  • Leadership in the 21st Century
  • Lead With Impact: How Authentic Leaders Drive Sustained Success
  • Successful Global Change and Transformation Strategy
  • The Customer-Centric and Growth-Driven Board: A New Board Agenda
  • Transforming Global Business and Organization for the Digital Age
  • Family Business Transformation and Transition – Best Global Practices
  • Darlings and Dragons: How China and Asia Reshape The Global World
  • Asian Brand Strategy: A New Paradigm


“Building successful global brands is – and will be – critical for the rapidly increasing number of Asian champions on the global stage. Martin Roll provides a compelling and practical roadmap on how to do this based on his extensive experience advising Asian corporations”.
~ Dominic Barton, Worldwide Managing Director, McKinsey & Company

“Asian Brand Strategy is an important handbook for Asian executives aspiring to build strong brands. It provides a solid foundation for future success in the global market place”.
~ John A. Quelch, Lincoln Filene Professor of Bus


iness Administration, Harvard Business School

“Martin Roll’s Asian Brand Strategy provides superb motivation and substance into Asian brands and branding. It offers invaluable inspiration and guidance into one of the hottest areas of marketing.”
~ Kevin Lane Keller, Professor of Marketing, Tuck School of Business

“As Asian firms aspire to become global and challenge the competitive landscape dominated by Western firms, they recognize that cost and quality advantages are necessary but not sufficient for sustained value creation. Martin Roll provides an illuminating insight into a critical missing link – the importance of global brands. Rich in concepts and detail this is an invaluable manifesto for Asian CEOs. A must read that will change perspectives and priorities.”~ C.K. Prahalad, Professor, The Ross School of Business, The University of Michigan

“An insightful look into branding as a strategic tool for Asian companies – Asian Brand Strategy by Martin Roll is a brilliant, incisive read. A treasure of ideas and case studies, this compelling new book discusses the challenges Asian corporations face to stay relevant in today’s dynamic, global market.”
~ N. R. Narayana Murthy, Chairman and Chief Mentor, Infosys Technologies Ltd.


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