Matthew McDougall

Although a native of Australia, Dr. Mathew McDougall has been involved in the Chinese Internet and media industries for nearly nine years. Dr. McDougall is currently the CEO and founder of Digital Jungle, a leading Chinese social media marketing Agency.

Digital Jungle was established to capitalize on the shift in advertising spend moving from offline to online and where social media marketing was attracting a significant amount of interest. Additionally, Dr. McDougall recognized that many digital Agencies at that time were unable to understand the Chinese social media dynamics and effectively engage in online campaigns that had social influence goals at their core.

Prior to Digital Jungle, Dr. McDougall founded SinoTech Group, a social media analytics and consulting company.

Dr. McDougall is a renowned expert on digital marketing, recognized for his published articles, his frequent speaking engagements, as well as his prestigious consulting and teaching programs. His latest book is called, “The Chinese Social Media Universe”.


  • The Chinese Digital Landscape:  Social Media/Communication in China
  • Everything connects
    • How are companies coping with the changing Internet landscape?
    • How do companies scale activity internally and measure success across the various platforms of online connectivity, both in Australia and internationally?


Dr. Mathew is a leading expert of digital marketing. He has great knowledge about this industry and China market. Full of wisdom and passion, he is the most energetic and impressive leader I have ever seen.

~ Linda Ying (应蕾) @ Digital Marketing Manager at China World Summit Wing Beijing

I met Matt in a social media event he organized and that was a true success; we since then kept in touch and exchanged regularly on digital marketing practices mutually enriching our knowledge’s and prospective. Though Mat surfs on the edge of the implied technologies, he is surely not one of those experts out of reality preaching the beauty of a technology buzz with no consideration for result. I recommend Mat whether as a business partner, Social Media Strategy consulting.

~ Eric Demaret, Managing Director Shenyang Jolie [The Premier Luxury Mall in North East China]

Innovation is important for producing better products and services, either by using new technologies or introducing a creative interpretation of old technologies. I hope there will be more IT professionals like Dr Mathew and his team members assisting T & T industry with enthusiasm to achieve its goal of innovation in a way for its sustainable development.

~ Kate Chang, China Regional Director, Pacific Asia Travel Association

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