Sonja Piontek

Marketing Magic 

The power of unforgettable brand experiences

In order to be successful a brand needs to stand out, especially in the age of digitalization! And in order to turn customers into fans a brand needs to offer a lot more than just a good product and a nice advertising campaign.

In her highly inspiring keynote speeches, Sonja shares incredible insights how to create unforgettable brand experiences with impressive ROIs, how to build amazing platforms to engage with your customers, how to immerse them into your world and how to do all that without spending big marketing dollars at all.

Asia, unexpected insights

Sonja lived with a Javanese family in Bandung and got ‘adopted’ as child number 3b. Sonja worked in Beijing for over three years and travelled the entire Chinese empire. Sonja has worked in Singapore for the past four years launching brands all across the Asian continent. Sonja holds a masters degree in Business with a specialisation on Asia.

She’s got a fair bit to say about this part of the world.

During this passionate keynote speech Sonja shares unexpected insights into the many different (and diverse!) Asian countries and cultures and takes the audience on a journey through the realms of Asia and its immense potential, beauty and the many business opportunities.

Understanding China?

Sonja has lived and worked in Beijing, China for over three years. Sonja has published an intercultural guidebook to help Westerners better understand and respect the Chinese culture. Sonja holds a masters degree in Business with a specialisation on Asia… yet the culturally extremely sensitive German would never claim to fully understand the Middle Kingdom. In this insightful and rather funny keynote speech full of anecdotes she shares how mutual respect and openness are the key to success. How sometimes the weirdest situations lead to the biggest success. How tolerance and appreciation lets you see the big and ah so foreign Chinese culture in a much more digestible way.

SOAR – Magic Happens Outside The Comfort Zone

Change can be a scary thing. Especially when everything seems to be good and you don’t really see the need to push for something new. But are you really satisfied with ‘good’? Wouldn’t you rather strive for ‘great’, for top-notch results in business and an absolutely amazing life?

As former President Bill Clinton says: “The price for doing the same old thing is far higher than the price of change.” So actively consider this: What you call a good life today might be far from a fulfilled life. What has been done for many years might no longer bring the ideal results. What feels all right is nothing but ‘all right’.

If you want to soar, you need to have the courage to look beyond the limitations of the status quo. Follow your heart and ask yourself one simple question. A question that might just give you enough courage and power to push trough: What is the worst thing that can possibly go wrong? You will soon realize that the risk of going for something new isn’t all that big and that behind that oh so comfortable zone called status quo lies a universe of opportunities!