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Ashley Galina Dudarenok Hosted China Influencer Marketing Panel

Ashley Galina Dudarenok , China Marketing Expert, recently published her new book, Digital China: Working with Bloggers, Influencers and KOLs. She hosted the “China Influencer Marketing Panel” at her book launch. Lots of great insights shared by the panelists! Watch the panel videos below: Ashley Galina Dudarenok is a China marketing expert with twelve years of .. read more

16
Jan
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Prof George Yip: China’s Next Strategic Advantage: From Innovation to Innovation

Prof George Yip has a new book out called China’s Next Strategic Advantage. Co-written with Bruce McKern, Prof Yip‘s latest publication is rich in insight on the history-making development of Chinese economy, aggressively moving from strategy of imitation to innovation. Here is a bit of an overview of the book: Driven both by domestic needs and by .. read more

26
Oct
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