Tag Archives: branding expert

Martin Roll: Branding and Business Strategy in Asia

In his keynote at TEDxNUS 2010 Mr Martin Roll  gives the audience 5 perspectives about what makes a global brand and why building a global brand has become a need in today’s competitive world. By using examples from leading brands he shows the importance of some of the factors like marketing, mindset of the managers […]

Joe Baladi Commented on Chinese Global Brands

Joe Baladi, branding expert, was interviewed by SCMP on his comments on Chinese Global Brands.   “Very much like the visionaries that are associated with the likes of Google, Apple and Facebook, Jack Ma is about the big picture – changing the world,” said Joseph Baladi, the chief executive of Singapore-based marketing consultancy BrandAsia. Alibaba has […]