Tag Archives: branding

Joseph Baladi: Branding Is Vital, And So Is Purpose

Asia branding expert, Joseph Baladi, shared his insights on the importance on branding, and also the purpose business in his recent The Business Times article. Joseph Baladi Extensive experience in business communications across multiple geographies: from Melbourne to Mexico City; from New York to Tokyo and for the past 10 years, in Singapore covering all […]

Joe Baladi: The Brutal Truth about Asia Branding

Joe Baladi in his book “The Brutal Truth About Asian Branding”, and also in his presentations, aims to do three things: provide a reality check; educate key decision makers; and provide the means for implementation. Why are so few great brands coming out of Asia (Japan aside)? The brutal truth is that branding is little […]

Martin Roll on Building Strong Chinese Brands

Martin Roll talks for CKGSB Knowledge about the state of branding in Chinese companies and strategies that will help build truly global Chinese brands. Martin Roll believes that the problem lies in how Asian – and Chinese – companies view branding. For many Chinese companies and their executives, branding is viewed as a tactical exercise, […]