For a long time, China has been seen as the go-to country for cheap, typically low-quality products. “Made in China” used to be equivalent to saying this product won’t last because it’s made as cheaply as possible. There is some truth to this – even today, some of the cheapest electronics products out there are […]
Tag Archives: branding
26
Jan
Jan
In his recent interview on Bloomberg, Brett King, Founder & Executive Chairman of Moven, discussed his outlook for China’s virtual currency – which is being rolled out to athletes and spectators ahead of the Beijing Winter Olympics. Watch Brett King as interviewed by Haslinda Amin and Rishaad Salamat on the sidelines of the Asian Financial […]
22
Jul
Jul
We at China Speakers Agency are happy to share that Simon Collins, WeDesign.org founder and former Dean of Parsons School of Design, is available to speak in China for in-person events! Watch his speaker showreel below to learn more about Simon’s work: Simon Collins is a design thinker, speaker, writer, educator, designer and advisor. Following a […]
02
Jun
Jun
In a recent livestreamed chat, Arnold Ma, China marketing expert, spoke with Bessie Lee, Former CEO, WPP China and currently CEO and Founder, Withinlink on how brands can harness the “She power” in China. The “She-economy” in China is huge. 80% of China’s biggest e-commerce platform Tmall’s top new brands in 2020 focused on female Chinese consumers’ […]
Asia, China, Insights, Speakers
Arnold Ma Interviewed by CGTN on Warner and Tencent Music Joint Venture
04
May
May
In a recent interview with CGTN, Arnold Ma shared his insight into the newly announced joint venture between Warner and Tencent Music. Read more about it here. Arnold Ma is a speaker, writer, podcast host, and the founder of Qumin, the UK’s first Chinese Digital Creative Agency. Born in China, which at the time was still known as […]
Asia, China, Speakers
Simon Collins Available to Speak in China on Design Thinking and Creative Leadership
20
Apr
Apr
Simon Collins is now based in Shanghai, China, and is available to speak in-person and virtually at conferences in China. Learn more about Simon’s work and keynotes by watching the video below: Simon Collins is a design thinker, speaker, writer, educator, designer and advisor. Following a career as a fashion designer then creative director for […]
10
Mar
Mar
Did you know that we’re currently experiencing what Arnold Ma likes to call the “3rd Generation of Social Media”? They used to say that “content is king”, but it has never been more important than during this generation. Social OS and AI content feeds have started to take over from the networks we were used […]
Asia, China, Europe, Insights, Media, News, Speakers
Arnold Ma interviewed by CGTN on the impact of a TikTok and WeChat ban on users
21
Oct
Oct
Arnold Ma, China marketing expert, was interviewed by CGTN on the impact of a TikTok and WeChat ban on users. Arnold talks about the new deal with Oracle and Walmart and why he believes this will not impact the users. And on the other hand, he discusses why WeChat ban will have a big impact […]
01
Sep
Sep
Arnold Ma, China business and social media expert was recently interviewed by CGTN TV on his perspective on the potential Microsoft x TikTok deal. Watch the interview to learn more. Arnold Ma is a speaker, writer, podcast host, and the founder of Qumin, the UK’s first Chinese Digital Creative Agency. Born in China, which at the time […]
17
Aug
Aug
Arnold Ma, Founder of Qumin, presented on the “Next Gen Social” for the UK Advertising Exports Group (UKAEG) at Shanghai International Advertising Festival (SHIAF) July 2020. China, with the perfect storm of rapid innovation and adaptation, sees tech enabled service design reach maturity where they have failed in the west. Leading the pack is a […]
02
Jun
Jun
Qumin founder Arnold Ma shares insights on the next generation of social media at the Europe Influencer Summit. Social OS, social commerce, live streaming, short-form videos, AI-powered social feeds and search. It’s time to get to grips with the everyday features that Chinese youths cannot live without, features China social commerce expert Arnold Ma likes […]
20
May
May
China marketing expert, Arnold Ma, and his team at Qumin has recently published a research paper on Opportunities in China after COVID-19, examining how 10 industries are recovering from the pandemic and their future prospects. The full report can be found at Arnold’s linked in page here: Due to high demand and a positive response, […]
04
Apr
Apr
China has been hit hard by the coronavirus outbreak. The whole country was locked down for a few weeks since late Jan 2020. With the virus under control, China gradually relaxed the lockdown measures and the citizens are going back to work and going out to shop again. According to Arnold Ma, as of 21 […]
16
Jan
Jan
Looking to transform your digital marketing strategies in China? Arnold Ma has the right answers for you. Arnold is a Digital Marketing professional, technology enthusiast, writer, speaker and entrepreneur. He is the founder of Qumin, an Award-winning Chinese digital creative agency based in London and Shanghai. He has helped Chinese companies including Bytedance, the world’s most […]
18
Nov
Nov
Asia branding expert, Joseph Baladi, shared his insights on the importance on branding, and also the purpose business in his recent The Business Times article. Joseph Baladi Extensive experience in business communications across multiple geographies: from Melbourne to Mexico City; from New York to Tokyo and for the past 10 years, in Singapore covering all […]
29
Sep
Sep
Joe Baladi in his book “The Brutal Truth About Asian Branding”, and also in his presentations, aims to do three things: provide a reality check; educate key decision makers; and provide the means for implementation. Why are so few great brands coming out of Asia (Japan aside)? The brutal truth is that branding is little […]
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