Tag Archives: Burger King

Helen Wang on China’s Rising Middle Class, and Lessons for Businesses…

Helen Wang was interviewed on CCTV on China’s rising middle class. You have the video below… Helen H. Wang Helen H. Wang is an award-winning author, consultant, and expert on China’s middle class. Originally from China, Wang has lived in the U. S. for over twenty years. After finishing her master’s degree at Stanford University, […]

Helen Wang: How Burger King Can Recover in China

Helen Wang, award-winning author and expert on China’s middle class, wrote for Forbes an article on how Burger King can recover in China. You can read it entirely here… Eight years after Burger King first entered the China market in 2005, the world’s second largest burger chain restaurant has only 63 restaurants in the country, […]