Tag Archives: Chinese brands

Joseph Baladi: “Made in China – On Purpose” Book to Publish in 2015

Joseph Baladi, Asia Branding Expert, is working on his second book, Made In China – On Purpose. The premise of the book is anchored on the importance and essential role that purpose will play in the development of Chinese Brands. A preview of the book to be released in 2015! Joseph Baladi Extensive experience in […]

Martin Roll on Building Strong Chinese Brands

Martin Roll talks for CKGSB Knowledge about the state of branding in Chinese companies and strategies that will help build truly global Chinese brands. Martin Roll believes that the problem lies in how Asian – and Chinese – companies view branding. For many Chinese companies and their executives, branding is viewed as a tactical exercise, […]