Tag Archives: Chinese digital marketing

Arnold Ma: The 3rd Generation of Social Media… from China

Arnold Ma

Did you know that we’re currently experiencing what Arnold Ma likes to call the “3rd Generation of Social Media”? They used to say that “content is king”, but it has never been more important than during this generation. Social OS and AI content feeds have started to take over from the networks we were used […]

Arnold Ma: China 2020 – Trends for the new decade

Arnold Ma

In a recent fireside chat, Arnold Ma, Founder of Qumin discussed with his colleagues what marketers looking to China should watch out for in 2020. The 3 major pillars they discussed, in particular, are people, technology and how these affect marketing. Arnold was joined by Qumin co-founder Thomas Nixon and Qumin marketing manager Louisa Loehrig […]