Qumin founder Arnold Ma shares insights on the next generation of social media at the Europe Influencer Summit. Social OS, social commerce, live streaming, short-form videos, AI-powered social feeds and search. It’s time to get to grips with the everyday features that Chinese youths cannot live without, features China social commerce expert Arnold Ma likes […]
Tag Archives: Chinese subculture
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In a recent fireside chat, Arnold Ma, Founder of Qumin discussed with his colleagues what marketers looking to China should watch out for in 2020. The 3 major pillars they discussed, in particular, are people, technology and how these affect marketing. Arnold was joined by Qumin co-founder Thomas Nixon and Qumin marketing manager Louisa Loehrig […]