Matthew Brennan 马修 is a speaker and writer focusing on Chinese mobile technology and innovation. In particular, he’s known for analysis of social ecommerce and WeChat, China’s famous super app and ByteDance, the parent company of TikTok. His opinions are often featured in global media (Bloomberg, The Wall Street Journal, The Economist, BBC, The Financial Times, […]
Tag Archives: digital marketing
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Mar
Mar
Did you know that we’re currently experiencing what Arnold Ma likes to call the “3rd Generation of Social Media”? They used to say that “content is king”, but it has never been more important than during this generation. Social OS and AI content feeds have started to take over from the networks we were used […]