Tag Archives: Forbes

Helen Wang on the 3 Trends of the Asian Consumer Boom

Helen Wang shares her insights on the Asian Consumer Boom in her recent Forbes article. Helen thinks that there are 3 trends we should pay attention to. The first trend is that Asian consumers are significantly younger than their Western counterparts. In China, those born after 1980 are hailed as “China’s baby boomers.” While Western […]

Helen Wang: Chinese Business – The Barbie Case Study

Doing business in China is never easy. China business speaker Helen Wang shares for Forbes what Mattel has learnt after its embarrassing closure of its flagship store, the House of Barbie, in Shanghai two years ago. Appealing to the “tiger mums” and also getting the pricing right are crucial. See Helen’s insights below… Its newly […]