Prof George Yip, Distinguished Visiting Professor at Northeastern University, talked about trade amid tense relations between China and the U.S in his recent CGTN America interview. Watch Prof Yip’s interview here: Prof George Yip is the Professor of Marketing and Strategy, and Associate Dean for Executive Programmes at Imperial College Business School. He has held several academic […]
Tag Archives: global strategy
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Jan
Jan
In his recent presentation, Professor George Yip describes how China’s business environment fosters this innovation, how foreign companies could participate and what they might learn. Prof Yip’s talk draws on four years of research and is the subject of his eye-opening new book, China’s Next Strategic Advantage: From Imitation to Innovation. Take a look at the full […]