Tag Archives: Joe Baladi

Joe Baladi: The Brutal Truth about Asia Branding

Joe Baladi in his book “The Brutal Truth About Asian Branding”, and also in his presentations, aims to do three things: provide a reality check; educate key decision makers; and provide the means for implementation. Why are so few great brands coming out of Asia (Japan aside)? The brutal truth is that branding is little […]

Joe Baladi Commented on Chinese Global Brands

Joe Baladi, branding expert, was interviewed by SCMP on his comments on Chinese Global Brands.   “Very much like the visionaries that are associated with the likes of Google, Apple and Facebook, Jack Ma is about the big picture – changing the world,” said Joseph Baladi, the chief executive of Singapore-based marketing consultancy BrandAsia. Alibaba has […]