In a recent livestreamed chat, Arnold Ma, China marketing expert, spoke with Bessie Lee, Former CEO, WPP China and currently CEO and Founder, Withinlink on how brands can harness the “She power” in China. The “She-economy” in China is huge. 80% of China’s biggest e-commerce platform Tmall’s top new brands in 2020 focused on female Chinese consumers’ […]
Tag Archives: marketing in China
Ashley Galina Dudarenok, Hong Kong-based China expert from Russia, was given an official certificate of appreciation signed by the Russian ambassador in China for her contribution as a Russian entrepreneur in Hong Kong and the region. Ashley Galina Dudarenok is a China marketing expert with twelve years of professional experience in the region, and she is […]