Tag Archives: Martin Roll speakers bureau

Martin Roll: Branding and Business Strategy in Asia

In his keynote at TEDxNUS 2010 Mr Martin Roll  gives the audience 5 perspectives about what makes a global brand and why building a global brand has become a need in today’s competitive world. By using examples from leading brands he shows the importance of some of the factors like marketing, mindset of the managers […]

Martin Roll on Building Strong Chinese Brands

Martin Roll talks for CKGSB Knowledge about the state of branding in Chinese companies and strategies that will help build truly global Chinese brands. Martin Roll believes that the problem lies in how Asian – and Chinese – companies view branding. For many Chinese companies and their executives, branding is viewed as a tactical exercise, […]