For a long time, China has been seen as the go-to country for cheap, typically low-quality products. “Made in China” used to be equivalent to saying this product won’t last because it’s made as cheaply as possible. There is some truth to this – even today, some of the cheapest electronics products out there are […]
Tag Archives: Qumin
02
Jun
Jun
In a recent livestreamed chat, Arnold Ma, China marketing expert, spoke with Bessie Lee, Former CEO, WPP China and currently CEO and Founder, Withinlink on how brands can harness the “She power” in China. The “She-economy” in China is huge. 80% of China’s biggest e-commerce platform Tmall’s top new brands in 2020 focused on female Chinese consumers’ […]
Asia, China, Insights, Speakers
Arnold Ma Interviewed by CGTN on Warner and Tencent Music Joint Venture
04
May
May
In a recent interview with CGTN, Arnold Ma shared his insight into the newly announced joint venture between Warner and Tencent Music. Read more about it here. Arnold Ma is a speaker, writer, podcast host, and the founder of Qumin, the UK’s first Chinese Digital Creative Agency. Born in China, which at the time was still known as […]
Asia, China, Europe, Insights, Media, News, Speakers
Arnold Ma interviewed by CGTN on the impact of a TikTok and WeChat ban on users
21
Oct
Oct
Arnold Ma, China marketing expert, was interviewed by CGTN on the impact of a TikTok and WeChat ban on users. Arnold talks about the new deal with Oracle and Walmart and why he believes this will not impact the users. And on the other hand, he discusses why WeChat ban will have a big impact […]
02
Jun
Jun
Qumin founder Arnold Ma shares insights on the next generation of social media at the Europe Influencer Summit. Social OS, social commerce, live streaming, short-form videos, AI-powered social feeds and search. It’s time to get to grips with the everyday features that Chinese youths cannot live without, features China social commerce expert Arnold Ma likes […]
20
May
May
China marketing expert, Arnold Ma, and his team at Qumin has recently published a research paper on Opportunities in China after COVID-19, examining how 10 industries are recovering from the pandemic and their future prospects. The full report can be found at Arnold’s linked in page here: Due to high demand and a positive response, […]
04
Apr
Apr
China has been hit hard by the coronavirus outbreak. The whole country was locked down for a few weeks since late Jan 2020. With the virus under control, China gradually relaxed the lockdown measures and the citizens are going back to work and going out to shop again. According to Arnold Ma, as of 21 […]
31
Mar
Mar
In a recent fireside chat, Arnold Ma, Founder of Qumin discussed with his colleagues what marketers looking to China should watch out for in 2020. The 3 major pillars they discussed, in particular, are people, technology and how these affect marketing. Arnold was joined by Qumin co-founder Thomas Nixon and Qumin marketing manager Louisa Loehrig […]
16
Jan
Jan
Looking to transform your digital marketing strategies in China? Arnold Ma has the right answers for you. Arnold is a Digital Marketing professional, technology enthusiast, writer, speaker and entrepreneur. He is the founder of Qumin, an Award-winning Chinese digital creative agency based in London and Shanghai. He has helped Chinese companies including Bytedance, the world’s most […]
You must be logged in to post a comment.