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Matthew Brennan: What is WeChat and Why is it Important?

Matthew Brennan shared his insights on WeChat Ecommerce at the 2017 Shenzhen Cross Border Summit recently. For everybody doing business in China, WeChat is a must. Matthew, in his content rich presentation, explained why it was so important, with many case studies, data and actionable takeaways.  Matthew Brennan 马修 is a well-known speaker and writer about WeChat. His .. read more

07
Mar
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WeChat Mini Apps Explained by Matthew Brennan

Matthew Brennan is a regular keynote speaker on the topic of WeChat. His company organizes China’s largest WeChat marketing conference series for international companies. He works primarily with international businesses to help form and implement their WeChat platform strategy. Matthew holds 11+ years on the ground entrepreneurial experience in China. In this video, Matthew explained .. read more

21
Sep
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Matthew Brennan, WeChat Expert, Available for Speaking Engagements

WeChat expert Matthew Brennan is now available for speaking engagements. In his keynote for the China Marketing Summit in Shenzhen, China, Matthew brought over a decade of entrepreneurial experience and talked about WeChat’s platform strategies and its strengths over other apps in the local and international market. Matthew Brennan 马修 is a well-known speaker and writer about WeChat. .. read more

26
Jul
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Ian Johnson: Impact of WeChat Shift on China’s Activists

What is the impact of WeChat’s rise on China’s activists? Ian Johnson talked to a few to find out and shared his insights in his article in New York Times. Still, WeChat remains a powerful tool for activists, even if Weibo’s promise of an open online society has been frustrated. Ian Johnson              Ian Johnson .. read more