Ashley Dudarenok, China Marketing Expert, Releases 2023 Mega China Report (650+ pages) Covering Digital China

Ashley Dudarenok

Ashley Dudarenok Releases 2023 Mega China Report (650+ pages) Covering Digital China, which covers topics including:

• Economic overview and lockdown impacts on China
• Important regulations of 2022
• Top 5 consumer behaviour trends
• China’s Metawave
• Consumers insights from 15 most prominent consumer groups
• 20 key consumption economies from 2022
• 8 industry guides for luxury, sports, beauty, fitness, fashion, education, electronics and maternity
• 6 major e-commerce platforms insights: Alibaba, JD, Douyin, WeChat, PDD and Kuaishou
• Top 7 shopping festivals updates: 11.11, 618, CNY, Women’s Day, Qixi, The Golden Week and Double 12
• Live-streaming e-commerce insights from 2022
• Social media and KOLs insights: WeChat, Weibo, Douyin, RED and Bilibili
• Marketing calendar for 2023, China market entry guide, and more.

Ashley Dudarenok is a Chinese serial entrepreneur, award-winning digital marketing professional and author. Recognised as a “guru on digital marketing and fast-evolving trends in China” by Thinkers50, Ashley is the founder China-focused digital marketing agency Alarice and China digital consultancy ChoZan 超赞.

She has both a deep theoretical knowledge of China’s digital landscape development and is immersed daily in the market, observing and applying what works for business.

Her expertise has been sought after and endorsed by China’s tech giants, such as Alibaba, Jingdong, Pinduoduo and others. Ashley Dudarenok is serving the world’s most loved Fortune 500 brands, tech giants and unicorns to gain competitive advantage by applying tactics and strategies learned from the fast moving, innovative China market.

Ashley helps create a bridge between China and the rest of the world. She is an author of 10 books on Digital China.

Her top-rated YouTube vlog (Ashley Dudarenok) covers the China market, consumers, future of retail and digital marketing.

Ashley is a regular media contributor and has been interviewed by the BBC, the SCMP, Forbes and Bloomberg among others.

Ashley Dudarenok

Ashley Dudarenok is a China marketing expert with twelve years of professional experience in the region, and she is fluent in Mandarin, Russian, German and English.

Ashley is the founder of several startups. In 2011, she established Alarice International (, a social media agency that offers creative marketing solutions for China. In 2016, she and her team launched ChoZan (, a resources and training platform for China-focused marketers. In the past 7 years, Ashley has worked with more than 300 brands and organisations from more than 50 countries, helping them effectively enter China and transform digitally.

Since 2017, Ashley runs a China focused YouTube channel Ashley Talks along with a dedicated blog at, that are now the world’s #1 China marketing vlog. She hosts the AshleyTalks Podcast, where she interviews top thought leaders from across Asia about entrepreneurship, marketing, women in business, China, tech and more.

Ashley’s bestseller “Unlocking the World’s Largest E-Market: A Guide to Selling on Chinese Social Media” is available on Amazon and she is a regular contributor on digital marketing in China to The Next Web, China Daily, Econsultancy, Jing Daily and Jumpstart. She is a member of Alibaba’s Global Influencer Entourage and works directly with a Tencent core founder to conquer Western social media.

On top of all of these, she is also regularly interviewed about China digital by Forbes, CNBC, Huffington Post, SCMP, Technode, Asia Times, Hong Kong Economic Times, Ming Pao, Wen Wei Po, The Asian Entrepreneur, HK01, Macau Business Daily, Branding in Asia, etc. She is also the host of a 1-min business show on OneTV in Hong Kong.

Ashley‘s speaking topics are:

Modern Chinese Consumers (sample topics below)

  • Modern Chinese consumers: what do they want and how to sell it to them
  • The other China: How tier 2 and Tier 3 consumers are driving retail and China’s economy, and why shall you care
  • Playing tourists: modern Chinese tourists and how to capture their attention

Chinese Social Media & Marketing (sample topics below)

  • The mesmerising world of WeChat and Weibo: how shall brands leverage China’s largest platforms
  • Friend or Foe: how to effectively work with Chinese key opinion leaders (KOLs)
  • Winning in China: how to run social media campaigns that work
  • Keep looking: China’s emerging social media platforms and how to win on them

China’s New Retail and Technology Development (sample topics below)

  • The Future is now: how Alibaba’s new retail and Tencent’s unbounded retail will change the world
  • How and why is China shaping the future of global retail
  • Turning tables: a look into the booming technology sector in China – blockchain technology, A.I. and Virtual Reality (VR) and new retail tech

More Popular Presentation Topics:

  • Modern Chinese Consumers: What Do They Want and How to Sell It to Them
  • WeChat: A 360 Understanding of China’s Most Powerful Social Media
  • WeChat: How to Get Your First 10,000 Followers
  • Going Viral in China: The Secret to Managing Chinese KOLs
  • How and why is China shaping the future of global retail
  • China’s transformation to a cashless society
  • Playing tourists: modern Chinese tourists and how to capture their attention

Contact us if you would like to have Ashley Dudarenok speak at your next event.

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