New Book by Ashley Galina Dudarenok: Digital China: Working with Bloggers, Influencers and KOLs

Ashley Galina Dudarenok

Ashley Galina DudarenokAshley Galina Dudarenok‘s newest book, Digital China: Working with Bloggers, Influencers and KOLs has just hit the shelves last November and it’s already being talked about as a helpful guide for newcomers and experienced marketers alike to gain insight and take action on collaboration with social media influences.

Some of the key points you’ll learn about from the book include:
– The Most Influential KOL Platforms and How They Work
– How to Find and Select the Right Influencer for You
– The Ins and Outs of Effective KOL Campaigns
– KOLs in action: Revealing Case Studies

With more than 12 years of experience in marketing in China and Hong Kong, Ashley’s social media savvy have really been seen as helpful in her success as a serial entrepreneur and and influences on Chinese social media.

Ashley’s latest book is co-written by Lauren Hallanan, who also has firsthand experience and valuable insider knowledge to deliver actionable tips and key insights into the world of influencers and opinion leaders in China.

Ashley Galina DudarenokAshley Galina Dudarenok is a China marketing expert with twelve years of professional experience in the region, and she is fluent in Mandarin, Russian, German and English.

Ashley is the founder of several startups. In 2011, she established Alarice International (, a social media agency that offers creative marketing solutions for China. In 2016, she and her team launched ChoZan (, a resources and training platform for China-focused marketers. In the past 7 years, Ashley has worked with more than 300 brands and organisations from more than 50 countries, helping them effectively enter China and transform digitally.

Since 2017, Ashley runs a China focused YouTube channel Ashley Talks along with a dedicated blog at, that are now the world’s #1 China marketing vlog. She hosts the AshleyTalks Podcast, where she interviews top thought leaders from across Asia about entrepreneurship, marketing, women in business, China, tech and more.

Ashley’s bestseller “Unlocking the World’s Largest E-Market: A Guide to Selling on Chinese Social Media” is available on Amazon and she is a regular contributor on digital marketing in China to The Next Web, China Daily, Econsultancy, Jing Daily and Jumpstart. She is a member of Alibaba’s Global Influencer Entourage and works directly with a Tencent core founder to conquer Western social media.

On top of all of these, she is also regularly interviewed about China digital by Forbes, CNBC, Huffington Post, SCMP, Technode, Asia Times, Hong Kong Economic Times, Ming Pao, Wen Wei Po, The Asian Entrepreneur, HK01, Macau Business Daily, Branding in Asia, etc. She is also the host of a 1-min business show on OneTV in Hong Kong.

Ashley‘s speaking topics are:

Modern Chinese Consumers (sample topics below)

  • Modern Chinese consumers: what do they want and how to sell it to them
  • The other China: How tier 2 and Tier 3 consumers are driving retail and China’s economy, and why shall you care
  • Playing tourists: modern Chinese tourists and how to capture their attention

Chinese Social Media & Marketing (sample topics below)

  • The mesmerising world of WeChat and Weibo: how shall brands leverage China’s largest platforms
  • Friend or Foe: how to effectively work with Chinese key opinion leaders (KOLs)
  • Winning in China: how to run social media campaigns that work
  • Keep looking: China’s emerging social media platforms and how to win on them

China’s New Retail and Technology Development (sample topics below)

  • The Future is now: how Alibaba’s new retail and Tencent’s unbounded retail will change the world
  • How and why is China shaping the future of global retail
  • Turning tables: a look into the booming technology sector in China – blockchain technology, A.I. and Virtual Reality (VR) and new retail tech

More Popular Presentation Topics:

  • Modern Chinese Consumers: What Do They Want and How to Sell It to Them
  • WeChat: A 360 Understanding of China’s Most Powerful Social Media
  • WeChat: How to Get Your First 10,000 Followers
  • Going Viral in China: The Secret to Managing Chinese KOLs
  • How and why is China shaping the future of global retail
  • China’s transformation to a cashless society
  • Playing tourists: modern Chinese tourists and how to capture their attention

Contact us if you would like to have Ashley Galina Dudarenok speak at your next event.

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