The Alibaba Effect: how an Internet company started by a schoolteacher is reshaping e-commerce worldwide. Fifteen years ago, few people would have imagined that an e-commerce company started by a Chinese schoolteacher would rise from an apartment into the world’s largest e-commerce company. But the company that Jack Ma founded in 1999, Alibaba, now handles more transactions on its websites than eBay and Amazon combined and is valued at approximately US$200 billion.
Porter Erisman, a former Alibaba Vice-President, had a front-row seat to Alibaba’s rise and shares the inside story with FICOD attendees. In his keynote address at FICOD, Porter Erisman discusses the successes and mistakes that Alibaba encountered as it battled US Internet titans on its way to become China’s first global internet company. He discusses the “China model” of e-commerce and how it is helping to spark an e-commerce boom in emerging markets. He provides insights for students, entrepreneurs and businesspeople in Spain on how to participate in this new e-commerce golden era.
In the short video clip below, Porter Erisman delivers several important points such as“The bigger the problem, the greater the opportunity” and “You don’t want to just copy the competitors. You actually want to innovate and focus on the customer.”
Contact us if you are interested in engaging Porter to speak at your upcoming event.