Sharon Gai is now on a book tour, sharing her insights on how Chinese apps function, and why Chinese players like Tik Tok, Shein, and Temu are winning in the west.
Sharon Gai’s book, “Ecommerce Reimagined: Retail and Ecommerce in China”, offers a practical guide to Chinese ecommerce markets for businesspeople and scholars.
China represents a $5.6 trillion retail market, with the highest ecommerce penetration rate in the world. Due to the COVID-19 pandemic, brands are investing more in growing online sales. Written from the heart of the world’s largest e-commerce platform, Ecommerce Reimagined: Retail and Ecommerce in China is a book that aims to satisfy the growing need of entrepreneurs and businesses hoping to tap into China’s market and provide context to students and academics who post an interest in learning about how ecommerce has shaped the Chinese retail space.
Sharon Gai currently serves as a General Manager at Pattern, an ecomtech company that’s currently the largest seller on Amazon in 2022. She is a China-born Canadian who has had 10+ years in ecommerce, digital marketing and branding. Immigrating at a young age to a new country where she did not speak the local language has trained her skills of adaptability and resilience as well as sparking her inner creativity where she is able to connect to both the East and the West. A Global Shaper in the China chapter of the World Economic Forum, Sharon has an Honors Bachelor’s degree in International Development from McGill and a Masters in Information Management from Columbia University.
She started her career in e-commerce at a Fortune 500 systems integrator, enabling SMB’s to conveniently order computer hardware online. She was then selected to be a part of the Alibaba Global Leadership Academy, a brainchild program of Jack Ma with a 0.3% acceptance rate, that hired global leaders to globalize Alibaba’s internal business groups. In her tenure at Tmall, China’s largest ecommerce platform, she has advised large to emerging internet-viral brands in crafting their digital marketing and online e-commerce strategy in China. She has served as the Head of Global Key Accounts in Tmall providing thought leadership in omnichannel strategies for Xiaomi, Adidas, AS Watson, P&G and H&M. She has been the keynote speaker in 100 ecommerce and retail conferences such as Shoptalk, Ecomworld, Etail, and Ecommerce Asia with over 40,000 attendees as well as the presenter to governments and heads of states on the developments of the tech industry in China. She has appeared on CCTV, Techcrunch, Retail Asia, The Next Web, and the Singularity University and enjoys sharing with the world the latest trends from China. She is the author of the book, Ecommerce Reimagined: what we can learn in retail and ecommerce from China.
Sharon’s keynotes are:
- Lessons from ecommerce in China: livestreaming, NFT’s and the metaverse
- From Ecommerce to Icommerce
- Metaverse and Shopping, a new frontier in ecommerce
- How to use NFT’s and VR/AR in the new era of ecommerce
- How livestreaming, VR and AI is changing ecommerce in China and around the world
- The Bleeding Edge of Ecommerce and Marketing
- The latest update on Ecommerce trends in China
- Selling to China, the Largest Consumer Market in the World