We need to stop ‘managing’ change and start driving it. We need to design brands that stretch far beyond the status quo to become the obvious choice for consumers and employees. As a global strategy consultant driving change innovation, Dominic Thurbon challenges the implicit assumptions that are running rampant in our lives and our companies.
Assumptions like how we compete and how we create value. Dom has a proven track record driving real impact and enterprise transformation for global clients including Apple, Commonwealth Bank, Lexus, Microsoft and IBM. As co-founder and Chief Creative Officer at Karrikins Group — a fast-growth consulting firm with over 120 staff delivering projects across 13 countries reaching almost one million people a year — Dom has applied his expertise in community strategy, corporate responsibility and innovation to design some of the largest education and behaviour change programs in the world.
Dom has led research on bestsellers published in over 15 countries and is co-author of the bestselling Matter: How to Become the Obvious Choice, released through Random House in 2015. He is also a world top-10 debater, and internationally engaged keynote speaker in the fields of transformation, technology, collaboration and innovation. Dom lives in Sydney, Australia.