In his keynote at TEDxNUS 2010 Mr Martin Roll gives the audience 5 perspectives about what makes a global brand and why building a global brand has become a need in today’s competitive world. By using examples from leading brands he shows the importance of some of the factors like marketing, mindset of the managers […]
Tag Archives: branding expert
02
Jan
Jan
Joe Baladi, branding expert, was interviewed by SCMP on his comments on Chinese Global Brands. “Very much like the visionaries that are associated with the likes of Google, Apple and Facebook, Jack Ma is about the big picture – changing the world,” said Joseph Baladi, the chief executive of Singapore-based marketing consultancy BrandAsia. Alibaba has […]
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