Joseph Baladi, Asia’s branding expert, spoke on CNBC’s Capital Connection about the Sony brand strategy in the wake of the recent hacking incident. Joseph said that Sony has failed to recognize the paradigm shifts in technology and the need to address fundamental issues that affect customers’ everyday life. Watch the video here… Joseph Baladi Extensive […]
Tag Archives: brands
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Martin Roll talks for CKGSB Knowledge about the state of branding in Chinese companies and strategies that will help build truly global Chinese brands. Martin Roll believes that the problem lies in how Asian – and Chinese – companies view branding. For many Chinese companies and their executives, branding is viewed as a tactical exercise, […]
Asia accounts for 60% of the world’s population and 1/3 of the global GDP. Being in Asia is becoming more a strategic must for a medium to large size company. Prof. Anil Gupta offers insights on how companies build brands in a vast and diverse Asia in this TV interview with Bloomberg TV’s Betty Liu. […]
Retail in China is booming. Are malls and brands doing what is right to attract and retain the consumers? Retail expert, Ken Hughes has lots of insights to share. See his most-in-demand topics below: • The Digital Native Advance: A New DNA for Shoppers Too often the focus is put on the technology – the smartphone, […]
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