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business strategy in Asia Archives - China Speakers Agency | The Leading China International Speakers Bureau

Tag Archives: business strategy in Asia

Martin Roll: Branding and Business Strategy in Asia

In his keynote at TEDxNUS 2010 Mr Martin Roll  gives the audience 5 perspectives about what makes a global brand and why building a global brand has become a need in today’s competitive world. By using examples from leading brands he shows the importance of some of the factors like marketing, mindset of the managers […]


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