Looking to transform your digital marketing strategies in China? Arnold Ma has the right answers for you. Arnold is a Digital Marketing professional, technology enthusiast, writer, speaker and entrepreneur. He is the founder of Qumin, an Award-winning Chinese digital creative agency based in London and Shanghai. He has helped Chinese companies including Bytedance, the world’s most […]
Tag Archives: Chinese Consumers
09
Oct
Oct
Ashley Galina Dudarenok, China marketing expert, just released her new speaker showreel. Learn more about Ashley and what makes her a sought after speaker by watching the video below: Ashley Galina Dudarenok is a China marketing expert with twelve years of professional experience in the region, and she is fluent in Mandarin, Russian, German and English. […]
20
Mar
Mar
Prof Ann Lee was invited to speak at the TFWA China Conference in Hainan earlier this month. She shared her insights on the geo-politics between the US and China, and how it would affect the Chinese economy, and the Chinese consumers. The session was very well received. Global ChinaWhile nationalist and protectionist policies gain ground […]
Asia, China, Speakers
New Book by Ashley Galina Dudarenok: Digital China: Working with Bloggers, Influencers and KOLs
11
Dec
Dec
Ashley Galina Dudarenok‘s newest book, Digital China: Working with Bloggers, Influencers and KOLs has just hit the shelves last November and it’s already being talked about as a helpful guide for newcomers and experienced marketers alike to gain insight and take action on collaboration with social media influences. Some of the key points you’ll learn about […]
Jack Perkowski, China Business Expert, used the recent opening of the Tesla Outlet in China as a case study of the Chinese consumer psychology. Tesla is a $30 billion story today, with substantial bets being placed by investors both for and against the company. Supporters and detractors alike believe that China’s new found wealth and […]
Helen H. Wang is an award-winning author of The Chinese Dream, consultant, and expert on China’s middle class. Here she shares her insights on the five trends of the Chinese Consumers: Value Seekers A quintessential trait of Chinese consumers is that they are value seekers. They will search hard for the best deals, to make sure they […]
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