Ashley Dudarenok , China marketing expert, was interviewed by BBC World News on how China becomes the world’s largest market for live streaming sales. In 2019, livestreaming sales in China reached an US$ 61 billion, according to iiMedia. A number now expected to more than double to $129 billion in 2020. Once concentrated mainly on Taobao […]
Tag Archives: Digital China
11
Jun
Jun
China marketing expert, Ashley Galina Dudarenok spoke with Markus Kuhlo from Tencent about opportunities after coronavirus. Some of the pressing questions they discussed are: How’s Tencent going global with its cloud services? Is Europe ready for the New Retail? How does it really feel working for one of China’s largest tech giants? Watch Digital China […]
16
Jan
Jan
Ashley Galina Dudarenok , China Marketing Expert, recently published her new book, Digital China: Working with Bloggers, Influencers and KOLs. She hosted the “China Influencer Marketing Panel” at her book launch. Lots of great insights shared by the panelists! Watch the panel videos below: Ashley Galina Dudarenok is a China marketing expert with twelve years of […]