Tag Archives: Marketing

Arnold Ma Interviewed on the Potential Microsoft x TikTok Deal

Arnold Ma

Arnold Ma, China business and social media expert was recently interviewed by CGTN TV on his perspective on the potential Microsoft x TikTok deal. Watch the interview to learn more. Arnold Ma is a speaker, writer, podcast host, and the founder of Qumin, the UK’s first Chinese Digital Creative Agency.  Born in China, which at the time […]

Arnold Ma: Insights on the “Next Gen Social”

Arnold Ma

Arnold Ma, Founder of Qumin, presented on the “Next Gen Social” for the UK Advertising Exports Group (UKAEG) at Shanghai International Advertising Festival (SHIAF) July 2020. China, with the perfect storm of rapid innovation and adaptation, sees tech enabled service design reach maturity where they have failed in the west. Leading the pack is a […]

Ashley Dudarenok Interview by BBC World News about China Being the World’s Largest Market for Live Streaming Sales

Ashley Dudarenok

Ashley Dudarenok , China marketing expert, was interviewed by BBC World News on how China becomes the world’s largest market for live streaming sales. In 2019, livestreaming sales in China reached an US$ 61 billion, according to iiMedia. A number now expected to more than double to $129 billion in 2020. Once concentrated mainly on Taobao […]

Ashley Galina Dudarenok: Tencent Ecosystem Opportunities Post Coronavirus

Ashley Galina Dudarenok

China marketing expert, Ashley Galina Dudarenok spoke with Markus Kuhlo from Tencent about opportunities after coronavirus. Some of the pressing questions they discussed are: How’s Tencent going global with its cloud services? Is Europe ready for the New Retail? How does it really feel working for one of China’s largest tech giants? Watch Digital China […]

Arnold Ma: A Glimpse of the Future from China: Next Gen Social Media

Arnold Ma

Qumin founder Arnold Ma shares insights on the next generation of social media at the Europe Influencer Summit. Social OS, social commerce, live streaming, short-form videos, AI-powered social feeds and search. It’s time to get to grips with the everyday features that Chinese youths cannot live without, features China social commerce expert Arnold Ma likes […]

Arnold Ma: Opportunities in China after COVID-19

Arnold Ma

China marketing expert, Arnold Ma, and his team at Qumin has recently published a research paper on Opportunities in China after COVID-19, examining how 10 industries are recovering from the pandemic and their future prospects. The full report can be found at Arnold’s linked in page here: Due to high demand and a positive response, […]

Ashley Galina Dudarenok on Bloomberg – How Coronavirus Impacts China’s Ecommerce

Ashley Galina Dudarenok

Ashley Galina Dudarenok was interviewed by Bloomberg on how coronavirus is impacting China’s e-commerce. Are the Chinese citizens spending money after the lockdown? Is there really “revenge spending” as retailers hoped? Which e-commerce platforms in China are winning the game? Ashley shares her observations in the interview. Ashley Galina Dudarenok is a China marketing expert with […]

Arnold Ma: China economy picking up again after the Coronavirus crisis

Arnold Ma

China has been hit hard by the coronavirus outbreak. The whole country was locked down for a few weeks since late Jan 2020. With the virus under control, China gradually relaxed the lockdown measures and the citizens are going back to work and going out to shop again. According to Arnold Ma, as of 21 […]

Arnold Ma: China 2020 – Trends for the new decade

Arnold Ma

In a recent fireside chat, Arnold Ma, Founder of Qumin discussed with his colleagues what marketers looking to China should watch out for in 2020. The 3 major pillars they discussed, in particular, are people, technology and how these affect marketing. Arnold was joined by Qumin co-founder Thomas Nixon and Qumin marketing manager Louisa Loehrig […]

Arnold Ma: Expert on Digital Marketing in China

Arnold Ma

Looking to transform your digital marketing strategies in China? Arnold Ma has the right answers for you. Arnold is a Digital Marketing professional, technology enthusiast, writer, speaker and entrepreneur. He is the founder of Qumin, an Award-winning Chinese digital creative agency based in London and Shanghai. He has helped Chinese companies including Bytedance, the world’s most […]

Matthew Brennan on Mobile Payment in China

Matthew Brennan

Matthew Brennan, China WeChat expert, recently shared his insights on the mobile payment development in China Mobile Payment in China, also his prediction of China2020: 5G, Gaming, VR and AR. Watch the video below to learn more: Matthew Brennan 马修 is a well-known speaker and writer about WeChat. His opinions regarding WeChat and the China digital ecosystem are […]

Matthew Brennan: What is WeChat and Why is it Important?

Matthew Brennan

Matthew Brennan shared his insights on WeChat Ecommerce at the 2017 Shenzhen Cross Border Summit recently. For everybody doing business in China, WeChat is a must. Matthew, in his content rich presentation, explained why it was so important, with many case studies, data and actionable takeaways.  Matthew Brennan 马修 is a well-known speaker and writer about WeChat. His […]

Speaker on Luxury Marketing: Antonio Paraiso

Antonio Paraiso worked as International Market Manager and Sales Director in the Export Market for more than 18 years. Nowadays, Antonio runs his own business in consulting, executive training and conference speaking in congresses and company events, in topics related to marketing, luxury, innovation, sales and internationalization. Antonio Paraiso Speaker + Consultant from Antonio Paraiso […]

Anders Sorman-Nilsson and Rob Lilwall Spoke at Zee Mindspace 2014 in India

Anders Sorman-Nilsson and Rob Lilwall, the leading marketing minds of the world, spoke on Friday, the 7th of March, at Zee Mindspace 2014 in India on challenging the marketing environment.                                                       Anders Sorman-Nilsson                                                                        Rob Lilwall Stitching together disparate technologies and processes in order to map the […]