Tag Archives: Marketing

Arnold Ma Interviewed by CGTN on Warner and Tencent Music Joint Venture

Arnold Ma

In a recent interview with CGTN, Arnold Ma shared his insight into the newly announced joint venture between Warner and Tencent Music. Read more about it here. Arnold Ma is a speaker, writer, podcast host, and the founder of Qumin, the UK’s first Chinese Digital Creative Agency.  Born in China, which at the time was still known as […]

Simon Collins Available to Speak in China on Design Thinking and Creative Leadership

Simon Collins

Simon Collins is now based in Shanghai, China, and is available to speak in-person and virtually at conferences in China. Learn more about Simon’s work and keynotes by watching the video below: Simon Collins is a design thinker, speaker, writer, educator, designer and advisor. Following a career as a fashion designer then creative director for […]

Arnold Ma: The 3rd Generation of Social Media… from China

Arnold Ma

Did you know that we’re currently experiencing what Arnold Ma likes to call the “3rd Generation of Social Media”? They used to say that “content is king”, but it has never been more important than during this generation. Social OS and AI content feeds have started to take over from the networks we were used […]

Matthew Brennan Publishes New Book – Attention Factory: The Story of TikTok and China’s ByteDance

Matthew Brennan

Matthew Brennan has just released a new book in October– “Attention Factior: The Story of TikTok and China’s ByteDance” and it is already rising up the Amazon bestseller’s list! How did TikTok rise so fast? Who’s really behind China’s first truly global internet giant? In 2012, ByteDance was just a handful of geeks working out […]

Ashley Dudarenok: Want to See the Future of Retail? Go to China

Ashley Dudarenok

Ashley Dudarenok, China marketing expert, shares her observations on what sets Chinese retail space apart in 2020 and beyond. If you’ve ever wondered what the future of retail could be like, Ashley recommends looking into China’s retail. Watch the rest of her Ashley Talks episode below to learn more: Ashley Dudarenok is a China marketing expert […]

Arnold Ma interviewed by CGTN on the impact of a TikTok and WeChat ban on users

Arnold Ma

Arnold Ma, China marketing expert, was interviewed by CGTN on the impact of a TikTok and WeChat ban on users. Arnold talks about the new deal with Oracle and Walmart and why he believes this will not impact the users. And on the other hand, he discusses why WeChat ban will have a big impact […]

Arnold Ma Interviewed on the Potential Microsoft x TikTok Deal

Arnold Ma

Arnold Ma, China business and social media expert was recently interviewed by CGTN TV on his perspective on the potential Microsoft x TikTok deal. Watch the interview to learn more. Arnold Ma is a speaker, writer, podcast host, and the founder of Qumin, the UK’s first Chinese Digital Creative Agency.  Born in China, which at the time […]

Arnold Ma: Insights on the “Next Gen Social”

Arnold Ma

Arnold Ma, Founder of Qumin, presented on the “Next Gen Social” for the UK Advertising Exports Group (UKAEG) at Shanghai International Advertising Festival (SHIAF) July 2020. China, with the perfect storm of rapid innovation and adaptation, sees tech enabled service design reach maturity where they have failed in the west. Leading the pack is a […]

Ashley Dudarenok Interview by BBC World News about China Being the World’s Largest Market for Live Streaming Sales

Ashley Dudarenok

Ashley Dudarenok , China marketing expert, was interviewed by BBC World News on how China becomes the world’s largest market for live streaming sales. In 2019, livestreaming sales in China reached an US$ 61 billion, according to iiMedia. A number now expected to more than double to $129 billion in 2020. Once concentrated mainly on Taobao […]

Ashley Galina Dudarenok: Tencent Ecosystem Opportunities Post Coronavirus

Ashley Galina Dudarenok

China marketing expert, Ashley Galina Dudarenok spoke with Markus Kuhlo from Tencent about opportunities after coronavirus. Some of the pressing questions they discussed are: How’s Tencent going global with its cloud services? Is Europe ready for the New Retail? How does it really feel working for one of China’s largest tech giants? Watch Digital China […]

Arnold Ma: A Glimpse of the Future from China: Next Gen Social Media

Arnold Ma

Qumin founder Arnold Ma shares insights on the next generation of social media at the Europe Influencer Summit. Social OS, social commerce, live streaming, short-form videos, AI-powered social feeds and search. It’s time to get to grips with the everyday features that Chinese youths cannot live without, features China social commerce expert Arnold Ma likes […]

Arnold Ma: Opportunities in China after COVID-19

Arnold Ma

China marketing expert, Arnold Ma, and his team at Qumin has recently published a research paper on Opportunities in China after COVID-19, examining how 10 industries are recovering from the pandemic and their future prospects. The full report can be found at Arnold’s linked in page here: Due to high demand and a positive response, […]

Ashley Galina Dudarenok on Bloomberg – How Coronavirus Impacts China’s Ecommerce

Ashley Galina Dudarenok

Ashley Galina Dudarenok was interviewed by Bloomberg on how coronavirus is impacting China’s e-commerce. Are the Chinese citizens spending money after the lockdown? Is there really “revenge spending” as retailers hoped? Which e-commerce platforms in China are winning the game? Ashley shares her observations in the interview. Ashley Galina Dudarenok is a China marketing expert with […]

Arnold Ma: China economy picking up again after the Coronavirus crisis

Arnold Ma

China has been hit hard by the coronavirus outbreak. The whole country was locked down for a few weeks since late Jan 2020. With the virus under control, China gradually relaxed the lockdown measures and the citizens are going back to work and going out to shop again. According to Arnold Ma, as of 21 […]

Arnold Ma: China 2020 – Trends for the new decade

Arnold Ma

In a recent fireside chat, Arnold Ma, Founder of Qumin discussed with his colleagues what marketers looking to China should watch out for in 2020. The 3 major pillars they discussed, in particular, are people, technology and how these affect marketing. Arnold was joined by Qumin co-founder Thomas Nixon and Qumin marketing manager Louisa Loehrig […]

Arnold Ma: Expert on Digital Marketing in China

Arnold Ma

Looking to transform your digital marketing strategies in China? Arnold Ma has the right answers for you. Arnold is a Digital Marketing professional, technology enthusiast, writer, speaker and entrepreneur. He is the founder of Qumin, an Award-winning Chinese digital creative agency based in London and Shanghai. He has helped Chinese companies including Bytedance, the world’s most […]